Gen TROPS
The challenge
Promote a cultural change that allows the cooperative to be taken to another level, a highly attractive culture both for current farmers and to attract new producers. A culture that consolidates Trops as a market leader.
How we did it
We trained 200 office, technical and plant staff to become Appreciative Inquirers. The goal was to discover what Trops farmers valued most: what they considered cool, important, and what values stood out in the cooperative’s best moments from their perspective.
Each person interviewed 8 farmers, so we included the voice of 1,600 farmers, just over half of the membership group at that time.
From there we distill the opinions of partners and researchers through intelligence and collective action. This is how Gen Trops emerged. Composed of a purpose: “A Life Project” and five principles, which consolidate a culture that makes Trops something unique and inimitable.
The impact
The most rapid and notable impact was the connection between workers and partners. This connection and trust was generated in the research process, which is in itself a listening exercise.
The Trops gene remains the lynchpin on which Trops growth rests. It is the culture that drives the business.
As a result of this success, another project emerged, whose challenge was to accelerate the strategic lines through intelligence and collective action.
Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Revolution Fnac
FNAC sought to increase the sale of value-added services, in a highly competitive environment, with the aim of improving margins.
Welleda
Weleda sought to design strategies to increase sellout as a way to increase sales.
As a natural cosmetics company committed to responsible, ethical and ecological production, it wanted to better understand its customers and optimize internal ways of working to maximize the impact at the point of sale, reinforcing its value proposition.
Danonino
Design and deploy Danonino’s global marketing strategy in a way that integrates the global vision with local realities. Include for the first time the Danone Manifesto.
ACCIÓ
ACCIÓ needed to transform itself to consolidate its leadership in business services and create an environment where talent could flourish and change could be implemented quickly and effectively.
A key aspect of this challenge was to actively engage all levels of the organisation in the transformation.
CONTACT US
What goals do you want to achieve?
Tell us about it, and you'll get it.