Gen TROPS
The challenge
Promote a cultural change that allows the cooperative to be taken to another level, a highly attractive culture both for current farmers and to attract new producers. A culture that consolidates Trops as a market leader.
How we did it
We trained 200 office, technical and plant staff to become Appreciative Inquirers. The goal was to discover what Trops farmers valued most: what they considered cool, important, and what values stood out in the cooperative’s best moments from their perspective.
Each person interviewed 8 farmers, so we included the voice of 1,600 farmers, just over half of the membership group at that time.
From there we distill the opinions of partners and researchers through intelligence and collective action. This is how Gen Trops emerged. Composed of a purpose: “A Life Project” and five principles, which consolidate a culture that makes Trops something unique and inimitable.
The impact
The most rapid and notable impact was the connection between workers and partners. This connection and trust was generated in the research process, which is in itself a listening exercise.
The Trops gene remains the lynchpin on which Trops growth rests. It is the culture that drives the business.
As a result of this success, another project emerged, whose challenge was to accelerate the strategic lines through intelligence and collective action.
Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Grupo TSK
The TSK Group’s mining business unit, PHB Weserhütte, sought to improve the trinomial in its projects: profitability, deadlines and customer satisfaction.
SONAE
To bring an innovative approach that is scalable for the group’s 361 shops and 25,000 employees. SONAE MC wanted to transform its culture and customer relations, with the aim of increasing sales, improving employee and customer satisfaction.
Eroski – Fresh section
The client’s objective was clear: increase market share, improve margin and reduce shrinkage in the fresh product sections, since they are the areas that most attract customers and benefit the rest of the sections.
Suntory Schweppes
Suntory Schweppes Spain wanted to revolutionize its B2B Contact Center, increase performance and innovation, which serves 220,000 bars and cafes.
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