Zamora Company - What makes us unique
The challenge
Understand what makes Zamora Company unique for those who work there, communicate it inside and outside the company, and thus strengthen the sense of belonging and attract new talent.
How we did it
We brought together more than 80 leaders from different brands and countries in an intelligence and collective action session.
During the process, we help participants identify the essence of Zamora Company: what makes them unique.
They conducted interviews to discover the moments when they felt most alive and proud of their contribution to the company’s success. Based on these real stories, they defined concrete actions to attract talent and improve employee loyalty.
The impact
The result laid the foundations for future internal communication strategies at Zamora Company, reinforcing the commitment of leaders and defining concrete actions that will facilitate the attraction and retention of talent in the organization.
Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
ACCIÓ
ACCIÓ needed to transform itself to consolidate its leadership in business services and create an environment where talent could flourish and change could be implemented quickly and effectively.
A key aspect of this challenge was to actively engage all levels of the organisation in the transformation.
Massimo Dutti
Massimo Dutti wanted to boost its growth in the face-to-face channel through Style Advisors. To achieve this, they sought to revolutionise this new figure, which is key to the customer experience.
Fast Track Asia
Accelerate the expansion of Botify in Asia, one of the companies in which Fast Track had invested.
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