Entries by Iciar Sanz

Aligning the strengths of the entire ecosystem so that the Spanish hotel sector can be the most competitive in the world

The hotel sector is facing major challenges, arising from sustainability and new technologies – especially Artificial Intelligence and Big Data – among others. How can it successfully respond to these challenges? What strategies does the sector need for its future sustainability? ITH, the Hotel Technological Institute, is the hotel sector’s response to the challenges that […]

Our resolution for 2024: Make a more appreciative world!

Make a more appreciative world! That is our resolution and wish for 2024. What is it that joins companies and people together? They both need a resolution or goal for the future. Without a clear goal, companies have no defined direction, while people feel lost in their personal and professional lives. A goal doesn’t has […]

Do you want to improve your change processes? Discover SOAR

In an increasingly competitive business world, companies need tools and methodologies that allow them to reach their objectives effectively and efficiently. In different articles, we have talked about some of these methodologies, specifically those used by Madavi, due to their magnificent results: Appreciative Inquiry, Positive Deviation, Expansive Circle, Conversations Worth Having, SOAR, Focus on Solution […]

Happier and more committed to our work? YES!

Today, while everyone is talking about post-vacation syndrome; about the depression and anxiety that can be triggered by the return to routine… at Madavi we want to talk to you about happiness, because, as you already know, our way is to focus on the positive. We want to tell you how Appreciative Inquiry can transform […]

How Appreciative Inquiry can improve your organization’s Employer Branding

In today’s competitive world of work, having a good employer image is vital for attracting and retaining the best talent. The concept of employer branding refers to the way a company markets itself as an attractive and desirable workplace for potential employees. A valuable tool that can help improve employer branding is Appreciative Inquiry, a […]