In many articles on this blog we have talked about Madavi’s methodology, “Change the way we change”, which basically consists of transforming a company in 3 steps: First phase: Takeoff This is about aligning strengths towards aspirations among many, creating collective action. It starts with the pioneers, a group that represents the entire system to […]
To write this post, we carried out a simple exercise: a Google search for headlines in newspapers and blogs around the world that include the term “Appreciative Inquiry”. Here are the top 10 results of our search: “How Appreciative Inquiry is changing the success of an organization”. “Experience the benefits of Appreciative Inquiry today”. “How […]
Placing employees at the centre of the organization, “employee-centricity” has become a fundamental aspect for organizations. What is there in common between Eroski, Trops, Red Eléctrica, Danone, Vegalsa and Artiem, for example? There is one trait – among others, of course – that these companies, clients of Madavi, all share: a differential focus on people. […]
What can be done from an organization to promote emotional well-being? Why is it important for companies to pay attention to this aspect? What are the benefits to the organization of caring for the well-being of employees? When the pandemic hit, workers “came back to work already with some health-related baggage to work on, especially […]
A Rockefeller Corporation study found that for 70% of customers that don’t return to an establishment, the reason is the treatment they received there: they did not feel valued. This is what is called perceived indifference. Only 14% did not return because of dissatisfaction with the product or service. The study corroborated one of Madavi’s […]
The Madavi team is immersed in new projects, such as those being developed at Massimo Dutti and Friselva, a leading company in the pork sector. At Madavi we designed and facilitated a first Summit with, as a starting point, a selection of Massimo Dutti Style Advisors from all over Spain and Portugal. A spectacular day […]
Madavi has arrived in Portugal with its own team led by Margarida Partidário, and with its first projects for companies in the Retail sector. In Spain, in the Consumer Goods sector we present the exceptional case of Eroski, which has gone from 68% to 83% in customer satisfaction in the stores with whom Madavi has […]
In retail, how do you turn the store experience into something unique for the customer? “When the sale is made with gratitude to the customer and they feel that we have given them something more than the product itself, we sell much more,” affirmed Josu Madariaga, director of Customer Experience at Eroski, after working with […]
What better way to start the year than by talking about the power of positive emotions! It is well known that “serial entrepreneurs” celebrate their perseverance in the face of multiple failures and remain optimistic. The more times you shoot for goal, of course, the greater the chance that you will score one. But most […]
