Artiem - Employee experience
The challenge
Define and implement an employee experience that enhances Artiem’s ”Fresh” culture, making it tangible in every interaction, both among its collaborators and with customers, and aligned with its vision of Fresh People, Fresh Profit, Fresh Planet.
How we did it
To connect all collaborators with Artiem’s ambitious vision, we conduct intelligence and collective action sessions. In these sessions, the best stories were shared that reflect the “Fresh” culture in action, recognizing the admirable behaviors that embody its values.
Taking advantage of Artiem’s strong culture and spirit of innovation and collaboration, we designed participatory sessions to identify strengths and define concrete actions aligned with his 6 fundamental values: trust, joy, leadership, innovation, improvement and integration. These dynamics allowed the teams to co-create projects that reinforced the culture on a daily basis.
The impact
Thanks to this project, each person at Artiem is more aware of the positive impact they generate around them: on their clients, colleagues and society. Artiem is the benchmark for sustainable and people-centered hospitality, strengthening his leadership in this new era of the industry. Additionally, it is the first hotel chain in the world to obtain B Corp certification. If you are looking for inspiration on how far you can go, follow Artiem.
Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Eroski – Fresh section
The client’s objective was clear: increase market share, improve margin and reduce shrinkage in the fresh product sections, since they are the areas that most attract customers and benefit the rest of the sections.
Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
Revolution Fnac
FNAC sought to increase the sale of value-added services, in a highly competitive environment, with the aim of improving margins.
Massimo Dutti
Massimo Dutti wanted to boost its growth in the face-to-face channel through Style Advisors. To achieve this, they sought to revolutionise this new figure, which is key to the customer experience.
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