Welleda - Sellout

The challenge

Weleda sought to design strategies to increase sellout as a way to increase sales.

As a natural cosmetics company committed to responsible, ethical and ecological production, it wanted to better understand its customers and optimize internal ways of working to maximize the impact at the point of sale, reinforcing its value proposition.

How we did it

We held a two-day online Summit that brought together sales, marketing and trade marketing teams. During the sessions, we focus on identifying and enhancing the team’s strengths, designing concrete actions to improve sellout at points of sale. The entire plan was aligned not only with Weleda’s business strategy, but also with its core values of sustainability and responsibility.

The process included the analysis of best practices to connect with end customers and ensure that Weleda products were chosen at the point of sale. Collaboration between teams was key to integrating the actions into daily operations, maintaining coherence with the brand identity.

“We managed to unite the team and design strategies that enhance sellout, all while remaining faithful to the values that define us. It has been a very positive experience”

David Oviedo

Financial Director | Welleda

"This project has not only allowed us to answer key strategic questions about how to better reach our clients and how they, in turn, can improve the service to theirs. Beyond finding answers, we have managed to put them into practice immediately"

Miguel Herdín

CEO | Welleda

The impact

The summit resulted in a clear and executable action plan that allowed for a direct focus on increasing sellout.

The team became more aligned and committed to the goal of driving sales from a collaborative and customer-focused perspective.

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