Zamora Company - What makes us unique
The challenge
Understand what makes Zamora Company unique for those who work there, communicate it inside and outside the company, and thus strengthen the sense of belonging and attract new talent.
How we did it
We brought together more than 80 leaders from different brands and countries in an intelligence and collective action session.
During the process, we help participants identify the essence of Zamora Company: what makes them unique.
They conducted interviews to discover the moments when they felt most alive and proud of their contribution to the company’s success. Based on these real stories, they defined concrete actions to attract talent and improve employee loyalty.
The impact
The result laid the foundations for future internal communication strategies at Zamora Company, reinforcing the commitment of leaders and defining concrete actions that will facilitate the attraction and retention of talent in the organization.
Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Vegalsa – The will of many
Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.
Key metrics focused on customer experience, loyalty, sales, share and margin.
Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.
Revolution Fnac
FNAC sought to increase the sale of value-added services, in a highly competitive environment, with the aim of improving margins.
Massimo Dutti
Massimo Dutti wanted to boost its growth in the face-to-face channel through Style Advisors. To achieve this, they sought to revolutionise this new figure, which is key to the customer experience.
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