Human Resources
We make sure the new culture becomes a reality by applying it directly to real business challenges.
We align culture and business simultaneously, ensuring that changes are both effective and scalable.
By transforming culture through concrete challenges, we make it tangible—a tool for driving measurable results.
It’s a process where people actively engage, experiencing the benefits of the new culture in real time.
“If you had your ideal culture, what business results would you achieve?”
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.
SONAE
To bring an innovative approach that is scalable for the group’s 361 shops and 25,000 employees. SONAE MC wanted to transform its culture and customer relations, with the aim of increasing sales, improving employee and customer satisfaction.
Vegalsa – The will of many
Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.
Key metrics focused on customer experience, loyalty, sales, share and margin.
Vegalsa – Loyalty plan
Increase the average ticket using the company’s Loyalty Plan, both physically, with the Member and Gold Member cards, and digitally.
Eroski – Fresh section
The client’s objective was clear: increase market share, improve margin and reduce shrinkage in the fresh product sections, since they are the areas that most attract customers and benefit the rest of the sections.
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