Human Resources
We make sure the new culture becomes a reality by applying it directly to real business challenges.
We align culture and business simultaneously, ensuring that changes are both effective and scalable.
By transforming culture through concrete challenges, we make it tangible—a tool for driving measurable results.
It’s a process where people actively engage, experiencing the benefits of the new culture in real time.
“If you had your ideal culture, what business results would you achieve?”
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

Welleda
Weleda sought to design strategies to increase sellout as a way to increase sales.
As a natural cosmetics company committed to responsible, ethical and ecological production, it wanted to better understand its customers and optimize internal ways of working to maximize the impact at the point of sale, reinforcing its value proposition.

Zamora Company
Understand what makes Zamora Company unique for those who work there, communicate it inside and outside the company, and thus strengthen the sense of belonging and attract new talent.

Suntory Schweppes
Suntory Schweppes Spain wanted to revolutionize its B2B Contact Center, increase performance and innovation, which serves 220,000 bars and cafes.

Danonino
Design and deploy Danonino’s global marketing strategy in a way that integrates the global vision with local realities. Include for the first time the Danone Manifesto.
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