Human Resources
We emphasize the unique value each individual brings to the organization—what we call microdiversity.
Those who can recognize microdiversity are better equipped to embrace all forms of diversity.
We often categorize people into broad groups—male-female, Baby Boomers-Generation Z, and more. But when we shift our focus to recognizing each person’s strengths and appreciating who they truly are, those labels fade, and we begin to see complementarity rather than division.
Who wouldn’t want to be valued for their talents, without other factors getting in the way?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

SONAE
To bring an innovative approach that is scalable for the group’s 361 shops and 25,000 employees. SONAE MC wanted to transform its culture and customer relations, with the aim of increasing sales, improving employee and customer satisfaction.

Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.

Eroski – Fresh section
The client’s objective was clear: increase market share, improve margin and reduce shrinkage in the fresh product sections, since they are the areas that most attract customers and benefit the rest of the sections.

Zamora Company
Understand what makes Zamora Company unique for those who work there, communicate it inside and outside the company, and thus strengthen the sense of belonging and attract new talent.
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