Business
We ensure that the company’s strategy comes to life in every customer interaction. Client-centricity happens when the customer truly perceives it.
Customer focus is one of the most powerful drivers of change because it engages the entire organization. Mobilizing large numbers of people at high speed is one of our key strengths.
We take a holistic approach to customer reorientation, ensuring it permeates every aspect of the business. Through collective intelligence and action sessions, we make customer focus a consistent reality. For us, reality is defined by what the customer perceives and values—the ultimate decision-maker.
We foster a customer-centric culture deeply embedded in the business, creating sustainable competitive advantage and driving growth.
What new advantages will you unlock when your entire organization becomes truly “client-obsessed”?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Eroski – Grateful Sale
Improve the sales capacity of customer service people. Enhance their commercial skills and attitudes to achieve greater results, while increasing customer satisfaction.
Welleda
Weleda sought to design strategies to increase sellout as a way to increase sales.
As a natural cosmetics company committed to responsible, ethical and ecological production, it wanted to better understand its customers and optimize internal ways of working to maximize the impact at the point of sale, reinforcing its value proposition.
Massimo Dutti
Massimo Dutti wanted to boost its growth in the face-to-face channel through Style Advisors. To achieve this, they sought to revolutionise this new figure, which is key to the customer experience.
Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
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