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Business

We accelerate growth by focusing on the exceptional—on Positive Deviance. The most outstanding achievements inspire and energize the entire system.

Our approach is simple, effective, and unconventional: we start by identifying the most remarkable successes, learning from them, and applying those insights to future challenges.

This accelerates the system’s ability to adapt, enabling it to learn from itself and generating new energy, motivation, and innovative ideas to go even further.

A Positive Deviance system makes it easier to adjust sales strategies or introduce innovations, ultimately making the organization more agile and responsive to change.

What new opportunities would arise if your entire sales team operated fully aligned with your vision?

Casos de éxito relacionados:
Vegalsa – Loyalty plan

Increase the average ticket using the company’s Loyalty Plan, both physically, with the Member and Gold Member cards, and digitally.

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Welleda

Weleda sought to design strategies to increase sellout as a way to increase sales.

As a natural cosmetics company committed to responsible, ethical and ecological production, it wanted to better understand its customers and optimize internal ways of working to maximize the impact at the point of sale, reinforcing its value proposition.

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Eroski – Grateful Sale

Improve the sales capacity of customer service people. Enhance their commercial skills and attitudes to achieve greater results, while increasing customer satisfaction.

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Pepsico

The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.

This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.

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Revolution Fnac

FNAC sought to increase the sale of value-added services, in a highly competitive environment, with the aim of improving margins.

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