Business
We unlock the full potential of the new organization by blending the best of both companies’ cultures and business-generating capabilities.
We start with an appreciative inquiry to uncover the strongest elements of each culture and their capacity for driving business. Guided by strategic priorities, we mobilize people through collective intelligence and action.
Integration becomes successful when teams from both companies achieve results together. That’s why we focus on action from the very beginning, ensuring that people experience the benefits of integration as they build alliances and create synergies.
In many mergers or acquisitions, the focus tends to fall on each side’s weaknesses or perceived flaws, leading to defensiveness and stagnation. Our approach disrupts that mindset, transforming those perceptions into opportunities for shared action and growth.
What was your greatest aspiration when you first considered this merger or acquisition?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

Danonino
Design and deploy Danonino’s global marketing strategy in a way that integrates the global vision with local realities. Include for the first time the Danone Manifesto.

Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.

Gen TROPS
Promote a cultural change that allows the cooperative to be taken to another level, a highly attractive culture both for current farmers and to attract new producers. A culture that consolidates Trops as a market leader.

Fast Track Asia
Accelerate the expansion of Botify in Asia, one of the companies in which Fast Track had invested.
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